As a commercial photographer, shooting lifestyle photography means capturing natural, candid moments that tell a story or convey a certain mood all while selling or showcasing a product. The goal is to focus on or create real-life interactions and emotions. Sometimes those scenarios are manufactured with direction and loose posing, other times they are left completely up to the subject to be in their natural element. Whether it’s a family picnic or a couple at a café, the goal is to make the photo feel authentic and relatable. This style is popular in advertising, branding, and social media for its personal, emotional appeal.
Lifestyle photography is everywhere these days, especially in ads and on social media. In addition to shooting stock imagery, I've worked with clients ranging from personal trainers and restaurant owners wanting to capture their establishment's atmosphere and special events, to travel guides, athletes, and companies selling products.
